There is no single design for a corporate hierarchy, but there are three departmental roles that must be filled in any organization, regardless of service or product sold. These three core positions are the directors of the Finance, Marketing, Sales departments. Taken together, these three roles represent the entrepreneurial spirit of the organization. Positions that are not initially core to the operation of an organization, but that become essential over time as the organization grows, include the directors of the Human Resources, Operations, and Research & Development departments.
The Core Departmental Roles
The basic tasks of the directors of finance, marketing, sales can be found below.
Finance Director
- Creates feasibility reports
- Offers financial advice to other departments
- Manages equity
- Creates funding plans
- Supervises inflow and outflows of business funds
- Pays debtors and suppliers
- Manages payroll
- Identifies financial risks
- Ensures timely allocation of funds to designated areas
- Collaborates with other departments to determine their specific financials
- Creates financial risk management plans
- Performs bookkeeping
- Prepares budgets
- Examines financial reports and data
- Manages all finance-related systems
Marketing Director
- Develops marketing campaigns
- Conducts market research
- Manages company brand
- Forms relationships with marketing and advertisement partners
- Writes content for marketing materials
- Maintains business’ website
- Develops social media marketing strategies and campaigns
- Collaborates with other departments to market products accurately
- Identifies target audiences
- Writes email campaigns
- Uses search engine optimization (SEO) tactics for website
- Reviews marketing campaigns
- Manages relationships with marketing partners
- Researches customer demographic information
Sales Director
- Facilitates the sales of items
- Sets prices for products
- Creates sales plans
- Develops strategies for increasing sales
- Creates relationships with sales partners
- Reviews sales plans results
- Manages inventory of products
- Provides customer service
- Creates goals for the department to reach
- Develops distribution plans
- Creates promotional materials
- Maintains relationships with sales partners
- Collaborates with the marketing department to promote items
The Important Departmental Roles
The basic tasks of the directors of human resources, operations, and research & development can be found below.
Human Resources Director
- Recruits staff members
- Maintains employee records
- Secures benefits for employees
- Trains staff members
- Oversees benefits administration
- Creates employee wellness initiatives
- Ensures business adheres to legal rules and guidelines
- Conducts HR market research
- Plans employee engagement and reward programs
- Facilitates employee performance reviews
- Oversees workforce safety
- Creates business policies
- Performs onboarding processes
- Forms and maintains relationships with insurers
Operations Director
- Creates strategies for improved operations performance
- Assists the human resources department with recruiting
- Searches for opportunities in which the businesses can participate
- Develops policies or guidelines for business
- Creates and promotes company culture
- Oversees business plans
- Creates short-term and long-term goals for operations
- Monitors business’ compliance with legal rules and guidelines
- Researches the market for ideas for growth or development
- Oversees auditing of business
- Support communication between management, staff members and other departments
- Collaborates with business stakeholders, if any
- Holds meetings with business’ board of directors, if applicable, to discuss business plans
Research & Development Director
- Conducts market research
- Performs product research
- Creates development plans
- Designs products
- Conducts product tests
- Reviews reports on products
- Analyzes processes for development
- Engages in quality control and assurance
- Collaborates with sales and marketing departments
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