Abraham Maslow (1908-1970) was an American psychologist and one of the founding figures of humanistic psychology, which emerged in the 1960s as a “third force” alternative to behaviorism and psychoanalysis. He believed…
Author: Brian Colwell
Alternative Investment Explorer
Why Do People Join A Community? Love And Power
Why do people remain in, or even join, a community? Satisfying needs. “… men journey together with a view to some particular advantage, and to provide something that they need…”, as written by…
NFTs And Provable Digital Identity Are The Currency And Future Of Web3
The very concept of sovereignty is undergoing a profound transformation. While its fundamental elements—authority, territory, and population—remain unchanged from centuries past, we find ourselves navigating an era where these pillars are increasingly…
Building Your Brand In A Bear Market
Marketing, especially amid economic downturns, presents a distinct challenge, particularly for luxury brands and those whose portfolios consist of non-essential goods and services. This challenge is amplified for web3 brands, wherein the…
How To Build A Business Plan: Structure And Resources
Today, let’s discuss the structure, components, and parts of a complete business plan such that the reader may develop his/her own business roadmap and foundations for entrepreneurial success. The Structure Of A…
What Information Should Be Included In The Financial Plan Section Of A Business Plan?
The financial plan part of a business plan should include the following sub-sections: Funding Requirements, Operating Plan, and Financial Projections. Funding Requirements According to the US Small Business Administration (SBA): “If you’re asking for…
How To Build A Brand Strategy Guide
The purpose of the brand guide is to ensure content and communication consistency across all audiences and channels, both internal and external. The brand guide is more than a set of rules…
What Is Your Marketing Strategy? The 4Ps Of Marketing
According to the US Small Business Administration (SBA): “There’s no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs. Your goal in this section is…
What Information Should Be Included In The Offering Section Of A Business Plan?
The purpose of the Offering component of the business plan, according to the US Small Business Administration (SBA), is to: “Describe what you sell or what service you offer. Explain how it benefits your…
What Information Should Be Included In The Industry Section Of A Business Plan?
The industry section of one’s business plan should include two sub-sections – a market analysis and a competitive analysis. Market Analysis According to the US Small Business Administration (SBA): “You’ll need a good understanding…