Where authenticity and connection are highly valued, such as in the world of Web3, “1,000 True Fans” suggests open communication, personal stories, and shared experiences in order to cultivate a sense of…
Category: Marketing
Building Your Brand In A Bear Market
Marketing, especially amid economic downturns, presents a distinct challenge, particularly for luxury brands and those whose portfolios consist of non-essential goods and services. This challenge is amplified for web3 brands, wherein the…
How To Build A Brand Strategy Guide
The purpose of the brand guide is to ensure content and communication consistency across all audiences and channels, both internal and external. The brand guide is more than a set of rules…
What Is Your Marketing Strategy? The 4Ps Of Marketing
According to the US Small Business Administration (SBA): “There’s no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs. Your goal in this section is…
How to Simplify Marketing Decisions
Decisions are the building blocks of business and the maker (or breaker) of fortunes. Successful brands have strong decision-making track records, including corrections as needed. For start-ups, marketing plays an especially critical…
Push and Pull Marketing Strategies for Cryptocurrency Projects
TLDR: Marketing tactics can be assessed under the framework of Push versus Pull. Before the Internet came around and changed everything, marketers enjoyed a powerful position in the buyer’s journey. With the…
The Barrier to Cryptocurrency Mass Adoption
TLDR: Looking back on the Dotcom era, winning brands such as Amazon, Google, and Facebook provide a mass adoption playbook for savvy cryptocurrency entrepreneurs willing to draw connections. Mass adoption of disruptive…
Interesting Facts About Walmart
The most popular item at Walmart is the banana. Before a hurricane, Walmarts fill their stores with strawberry pop-tarts. There are plenty of wacky bits of information to explore in a company with…
How Recent SEC Guidelines Impact Cryptocurrency Marketers
The SEC recently released its official statement on the definition of ICOs, highlighting the fact that cryptocurrency tokens are likely securities, and pointing out ramifications for cryptocurrency industry professionals. This post views…
5.5 Cryptocurrency Marketing Myths Busted
Cryptocurrency marketing as a discipline is in its earliest stages. Projects and consumers alike are still figuring the whole “crypto” and “blockchain” thing out, exploring use cases and guessing at long-term success…