Decisions are the building blocks of business and the maker (or breaker) of fortunes. Successful brands have strong decision-making track records, including corrections as needed. For start-ups, marketing plays an especially critical…
Category: Marketing
Demanding More From Cryptocurrency Governance
In the world of cryptocurrencies, the word “governance” typically refers to a project’s method for paying employees and contractors – proposals are put forth by community members, voted on by the community,…
Push and Pull Marketing Strategies for Cryptocurrency Projects
TLDR: Marketing tactics can be assessed under the framework of Push versus Pull. Before the Internet came around and changed everything, marketers enjoyed a powerful position in the buyer’s journey. With the…
The Barrier to Cryptocurrency Mass Adoption
TLDR: Looking back on the Dotcom era, winning brands such as Amazon, Google, and Facebook provide a mass adoption playbook for savvy cryptocurrency entrepreneurs willing to draw connections. Mass adoption of disruptive…
How Recent SEC Guidelines Impact Cryptocurrency Marketers
The SEC recently released its official statement on the definition of ICOs, highlighting the fact that cryptocurrency tokens are likely securities, and pointing out ramifications for cryptocurrency industry professionals. This post views…
5.5 Cryptocurrency Marketing Myths Busted
Cryptocurrency marketing as a discipline is in its earliest stages. Projects and consumers alike are still figuring the whole “crypto” and “blockchain” thing out, exploring use cases and guessing at long-term success…