Decisions are the building blocks of business and the maker (or breaker) of fortunes. Successful brands have strong decision-making track records, including corrections as needed. For start-ups, marketing plays an especially critical…
Author: Kristen Colwell
Blockchain and Healthcare Data Privacy
The fragmented healthcare data ecosystem offers cybercriminals a variety of attack vectors. This is not surprising when you realize that the industry’s struggle to adjust to HIPAA privacy rules coincided with the…
Blockchain and Healthcare: Where Are They Now?
Thanks to Bitcoin, the term “blockchain” debuted on the tech innovation scene in 2009. As Bitcoin awareness grew, so did the awareness of this next generation technology. Now – more than ten…
JabberCoffee with BEAM Privacy
Cryptocurrency is revered by enthusiasts, coveted by traders, and misunderstood by the masses. Although cryptocurrency benefits often invoke powerful concepts such as sovereignty and privacy, mass adoption is still far from reality….
Push and Pull Marketing Strategies for Cryptocurrency Projects
TLDR: Marketing tactics can be assessed under the framework of Push versus Pull. Before the Internet came around and changed everything, marketers enjoyed a powerful position in the buyer’s journey. With the…
The Barrier to Cryptocurrency Mass Adoption
TLDR: Looking back on the Dotcom era, winning brands such as Amazon, Google, and Facebook provide a mass adoption playbook for savvy cryptocurrency entrepreneurs willing to draw connections. Mass adoption of disruptive…
BEAM Marketing Profile
This report marks the first in a series intended to explore the current state of marketing in the cryptocurrency industry. I’ve selected BEAM as the first in this endeavor due to my …
How Recent SEC Guidelines Impact Cryptocurrency Marketers
The SEC recently released its official statement on the definition of ICOs, highlighting the fact that cryptocurrency tokens are likely securities, and pointing out ramifications for cryptocurrency industry professionals. This post views…
5.5 Cryptocurrency Marketing Myths Busted
Cryptocurrency marketing as a discipline is in its earliest stages. Projects and consumers alike are still figuring the whole “crypto” and “blockchain” thing out, exploring use cases and guessing at long-term success…